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Website: https://www.krux.com/

About Us: https://www.krux.com/company/about-krux/

In Their Own Words

Krux helps companies deliver personalized experiences to the right people, in the right way, on the right screen, at the right time.

Every company is awash in people data from multiple sources, without the tools to harness and learn from it. Krux's real-time, no limits data management platform (DMP) helps businesses give their customers and audiences better content, advertising, and shopping experiences by unifying, analyzing, and activating consumer data signatures across every device (desktop, mobile, tablet, set-top) and every channel (display, social, search, video) in real time.

We call this People Data Activation. People Data Activation comprises six core capabilities: completeness, governance, learning, synthesis, identity and action ability. Through a unique combination of SaaS technology, implementation, advisory, and data science services, Krux helps companies cultivate all six capabilities so they can compete in an increasingly data-driven future.

Founded in 2010, Krux interacts with more than 2 billion devices worldwide, serves more than 20 billion page views per month and processes 1.5 billion CRM records per month across the U.S., EU, and Asia Pacific. Clients around the world such as Time Warner, Kellogg's, Axel Springer and Meredith have achieved >10x return on their investment in our technology and tools.

Industry affiliations

What does this company do?

Data Aggregator/Supplier
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.

Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.

Mobile
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.

What data does this company collect?

Data Collected
Anonymous: Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains

Pseudonymous: IP Address (EU PII)

PII: Name , Address, Phone Number, Email Address, EU- IP Address

Data Sharing
Undisclosed

Data Retention
Undisclosed

Data Use
Ad Targeting, Analytics/Measurement, Content Customization, Optimization

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Privacy policy: https://www.krux.com/privacy/

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