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About Us:

In Their Own Words

We began our journey in 2011, when we set out to solve a pervasive problem in the lead marketplace, an industry in which both buyers and sellers knew little about the quality or conversion potential of the leads they were exchanging. Realizing that the best way to understand the potential of a lead was to witness the online journey of the consumer that led up to it, we pioneered a “VIN number for leads” that enabled a shared way of understanding and communicating about the history of each lead.

Fast forward to today, and we’re leveraging our robust network of websites, along with an unmatched ability to see first hand what consumers are doing on these sites, to deliver the surest signals of consumer intent.

Industry affiliations


What does this company do?

Business Intelligence
Provider or platform offering multi-sourced data analysis for operational/investment growth.

Marketing Solutions
Provider of a suite of solutions concerning marketing integration and targeted campaign analytics or discrete methods to segment and expand consumer bases.

What data does this company collect?

Data Collected
Anonymous: Analytics, Browser Information, Date/Time, Demographic Data, Interaction Data , Page Views

Pseudonymous: IP Address

Data Sharing
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.

Data Retention

Data Use

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