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None
Agency
Provider of creative and/or media buying services (both audience and data) for advertisers.
Analytics Provider
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.
Content management/SaaS
Platform or technology providing Software-as-a-Service, cloud hosting, data storage and/or content management capabilities; including CDNs, website builders and content streaming resources.
Data Collected
Anonymous
Pseudonymous
PII
Sensitive
Data Use
Analytics/Measurement, Content Customisation, Optimisation
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