Owned By: Undertone
In Their Own Words
Krux helps companies deliver personalized experiences to the right people, in the right way, on the right screen, at the right time. Every company is awash in people data from multiple sources, without the tools to harness and learn from it. Kruxs real-time, no limits data management platform (DMP) helps businesses give their customers and audiences better content, advertising, and shopping experiences by unifying, analyzing, and activating consumer data signatures across every device (desktop, mobile, tablet, set-top) and every channel (display, social, search, video) in real time. We call this People Data Activation. People Data Activation comprises six core capabilities, completeness, governance, learning, synthesis, identity and actionability. Through a unique combination of SaaS technology, implementation, advisory, and data science services, Krux helps companies cultivate all six capabilities so they can compete in an increasingly data-driven future. Founded in 2010, Krux interacts with more than 2 billion devices worldwide, serves more than 20 billion page views per month and processes 1.5 billion CRM records per month across the U.S., EU, and Asia Pacific. Clients around the world such as Time Warner, Kelloggs, Axel Springer and Meredith have achieved more than 10x return on their investment in our technology and tools.
Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties., Sensitive data is shared with 3rd parties.
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