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Website: http://www.thinkupfront.com/

Owned By: Undertone

In Their Own Words

Krux helps companies deliver personalized experiences to the right people, in the right way, on the right screen, at the right time. Every company is awash in people data from multiple sources, without the tools to harness and learn from it. Kruxs real-time, no limits data management platform (DMP) helps businesses give their customers and audiences better content, advertising, and shopping experiences by unifying, analyzing, and activating consumer data signatures across every device (desktop, mobile, tablet, set-top) and every channel (display, social, search, video) in real time. We call this People Data Activation. People Data Activation comprises six core capabilities, completeness, governance, learning, synthesis, identity and actionability. Through a unique combination of SaaS technology, implementation, advisory, and data science services, Krux helps companies cultivate all six capabilities so they can compete in an increasingly data-driven future. Founded in 2010, Krux interacts with more than 2 billion devices worldwide, serves more than 20 billion page views per month and processes 1.5 billion CRM records per month across the U.S., EU, and Asia Pacific. Clients around the world such as Time Warner, Kelloggs, Axel Springer and Meredith have achieved more than 10x return on their investment in our technology and tools.

Industry affiliations

What does this company do?

Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.

What data does this company collect?

Data Sharing
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties., Sensitive data is shared with 3rd parties.

Data Retention
Undisclosed

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Privacy policy: http://www.thinkupfront.com/privacy-policy/

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