About Us: http://www.lotame.com/about
In Their Own Words
Lotame is a data management platform (DMP) that lets marketers, agencies and publishers harness audience data to make smarter marketing, product and business decisions. Through our platform, clients can learn more about their most valuable customers, find prospects that look and act exactly like them, and then execute ad campaigns and content strategies that target them across any digital device.
Company sponsoring advertisements that is ultimately responsible for the message delivered to the consumer.
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.
Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.
Provider of a suite of solutions concerning marketing integration and targeted campaign analytics or discrete methods to segment and expand consumer bases.
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
Anonymous: Browser Information, Cookie Data , Date/Time, Demographic Data, Page Views
Pseudonymous: IP Address, Clickstream Data
PII: Name , Address, Phone Number, Email Address, Login
Anonymous data is shared with 3rd parties.
Ad Targeting, Analytics/Measurement
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Lotame Solutions, Inc.8850 Stanford Boulevard
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