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Website: http://www.lotame.com

About Us: http://www.lotame.com/about

In Their Own Words

Lotame is a data management platform (DMP) that lets marketers, agencies and publishers harness audience data to make smarter marketing, product and business decisions. Through our platform, clients can learn more about their most valuable customers, find prospects that look and act exactly like them, and then execute ad campaigns and content strategies that target them across any digital device.

Industry affiliations

What does this company do?

Advertiser
Company sponsoring advertisements that is ultimately responsible for the message delivered to the consumer.

Analytics Provider
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.

Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.

Marketing Solutions
Provider of a suite of solutions concerning marketing integration and targeted campaign analytics or discrete methods to segment and expand consumer bases.

Mobile
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.

What data does this company collect?

Data Collected
Anonymous: Browser Information, Cookie Data , Date/Time, Demographic Data, Page Views

Pseudonymous: IP Address, Clickstream Data

PII: Name , Address, Phone Number, Email Address, Login

Data Sharing
Anonymous data is shared with 3rd parties.

Data Retention
6-12 Months

Data Use
Ad Targeting, Analytics/Measurement

Your choices

We believe this company facilitates or engages in 3rd party interest-based targeting.

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Privacy contact

• Lotame Solutions, Inc.

  8850 Stanford Boulevard
  Suite 2000
  Columbia, MD, 21045
  
  
• Phone: (410) 379-2195
• Email: privacy@lotame.com
• Privacy contact URL: https://www.lotame.com/contact/

Privacy policy

Privacy policy: https://www.lotame.com/about-lotame/privacy/lotames-products-services-privacy-policy/

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