Help us update this company profile »

Website: https://luc.id/

About Us: https://luc.id/about/

In Their Own Words

Lucid was founded in 2010 as Federated Sample, LLC; the parent company was renamed in 2015, keeping the Federated Sample and Fulcrum business units as thriving brands, and adding the Proof adtech/martech business. The name Lucid reinforces our commitment to creating clarity through the power of massive data - "human answers".

Industry affiliations

None

What does this company do?

Ad Server
Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns.

Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.

What data does this company collect?

Data Collected
Anonymous: Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Page Views , Serving Domains

Pseudonymous: IP Address (EU PII)

PII: PII Collected via 3rd Parties, Login, EU- IP Address

Data Sharing
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.

Data Retention
Undisclosed

Data Use
Ad Targeting, Analytics/Measurement, Content Customization

Your choices

We believe this company facilitates or engages in 3rd party interest-based targeting.

Your browser is currently blocking 3rd party cookies. Many companies use 3rd party cookies to remember that you have opted out, so you will need to enable them if you want all of the opt-outs on this page to work.

Click here to opt out of Luc.id »

Learn about the Ghostery browser extension that can help protect your privacy settings.

Privacy contact

• Lucid Holdings, LLC
  Attn: Chris Wheaton, Privacy & Compliance Counsel

  365 Canal Street
  Suite 700
  New Orleans, LA, 70130
  
  
• Email: privacy@luc.id

Privacy policy

Privacy policy: https://luc.id/privacy-policy/

Opt-out cookies

When you opt out of being tracked and/or targeted by this company, an "opt-out cookie" is set in your web browser. The details of this cookie are below. Click here for more information about what this means. ^*

Browser cookies

• Name: _oo
• Path: /
• Content: 1
• Expiration date: 1992-03-09 06:23:40

• Name: _oo
• Path: /
• Content: 1
• Expiration date: 1960-02-01 12:02:36

Flash cookies/LSOs

No LSO usage.

*Certain companies include their opt-out links on trade association sites or other membership organization sites. These sites may trigger the writing of additional cookies when an opt-out request is received, including cookies that are written by other companies.