About Us: https://luc.id/about/
In Their Own Words
Lucid was founded in 2010 as Federated Sample, LLC; the parent company was renamed in 2015, keeping the Federated Sample and Fulcrum business units as thriving brands, and adding the Proof adtech/martech business. The name Lucid reinforces our commitment to creating clarity through the power of massive data - "human answers".
Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns.
Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.
Anonymous: Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Page Views , Serving Domains
Pseudonymous: IP Address (EU PII)
PII: PII Collected via 3rd Parties, Login, EU- IP Address
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
Ad Targeting, Analytics/Measurement, Content Customization
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Lucid Holdings, LLC
Attn: Chris Wheaton, Privacy & Compliance Counsel
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