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About Us:

Owned By: Videology (formerly TidalTV)

In Their Own Words

"LUCIDMEDIA NETWORKS, INC. provides digital media management solutions for the online display advertising industry. It offers LucidMedia demand-side platform, a transparent digital advertising management platform that allows advertisers and their interactive agencies to manage the aspects of targeting, engaging, and converting online customers in a consolidated buying platform... As of October 2, 2012, Lucidmedia Networks, Inc. operates as a subsidiary of Videology, Inc."

Source: Bloomberg Businessweek

Industry affiliations

What does this company do?

Ad Network
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.

What data does this company collect?

Data Collected
Anonymous: Ad Views, Browser Information, Cookie Data , Date/Time, Demographic Data, Internet Service Provider, Interaction Data , Page Views

Pseudonymous: IP Address, Location Based Data, Clickstream Data

Data Sharing
Anonymous data is shared with 3rd parties.

Data Retention
4-5 Years

Data Use
Ad Serving, Ad Targeting, Analytics/Measurement, Optimization

Your choices

We believe this company facilitates or engages in 3rd party interest-based targeting.

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