About Us: http://www.lucidmedia.com/about/
Owned By: Videology (formerly TidalTV)
In Their Own Words
"LUCIDMEDIA NETWORKS, INC. provides digital media management solutions for the online display advertising industry. It offers LucidMedia demand-side platform, a transparent digital advertising management platform that allows advertisers and their interactive agencies to manage the aspects of targeting, engaging, and converting online customers in a consolidated buying platform... As of October 2, 2012, Lucidmedia Networks, Inc. operates as a subsidiary of Videology, Inc."
Source: Bloomberg Businessweek
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
Anonymous: Ad Views, Browser Information, Cookie Data , Date/Time, Demographic Data, Internet Service Provider, Interaction Data , Page Views
Pseudonymous: IP Address (EU PII), Location Based Data, Clickstream Data
Anonymous data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics/Measurement, Optimization
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LucidMedia, Inc.1500 Broadway
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