About Us: https://www.aurea.com/what-we-do
In Their Own Words
"Aurea is the technology behind some of the world’s greatest customer experiences, from British Airways in the sky to Disney World on the ground. And we transform your experience with us through a Client Success Program™ that ensures you achieve your goals, every step of the way. Aurea is a very different kind of software company – and we deliver very different results."
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.
Provider of a suite of solutions concerning marketing integration and targeted campaign analytics or discrete methods to segment and expand consumer bases.
Anonymous: Ad Views, Browser Information, Cookie Data , Date/Time, Demographic Data, Internet Service Provider, Page Views , Serving Domains
Pseudonymous: IP Address, Clickstream Data
PII: Name , Address, EU- IP Address
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
As long as necessary to fulfill a business need or as required by law.
Ad Targeting, Analytics/Measurement, Content Customization
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Aurea Software401 Congress Ave
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