About Us: https://www.madisonlogic.com/about/
In Their Own Words
Madison Logic is the global leader in Account Based Marketing. Our B2B marketing technology platform, Activate ABM™, unifies display advertising and lead generation with comprehensive attribution metrics to show real return on investment.
As the only comprehensive global ABM platform built for B2B marketers, it leverages unmatched proprietary data, reach, and scale to identify, engage and convert prospective accounts.
With Madison Logic, B2B marketers can easily gain insights into their target accounts to personalize their message, optimize their programs and inform their sales and marketing strategy.
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.
Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.
Technology provider enabling advertisers to target an advertisement to a user that has visited their website or interacted with a different advertisement in the past.
Anonymous: Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Interaction Data , Page Views
Pseudonymous: IP Address (EU PII)
PII: Name , Address, Phone Number, Email Address
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
Ad Serving, Ad Targeting, Content Customization
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