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Website: https://www.madisonlogic.com/

About Us: https://www.madisonlogic.com/about/

In Their Own Words

Madison Logic is the global leader in Account Based Marketing. Our B2B marketing technology platform, Activate ABM™, unifies display advertising and lead generation with comprehensive attribution metrics to show real return on investment.

As the only comprehensive global ABM platform built for B2B marketers, it leverages unmatched proprietary data, reach, and scale to identify, engage and convert prospective accounts.

With Madison Logic, B2B marketers can easily gain insights into their target accounts to personalize their message, optimize their programs and inform their sales and marketing strategy.

Industry affiliations

What does this company do?

Data Aggregator/Supplier
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.

Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.

Retargeter
Technology provider enabling advertisers to target an advertisement to a user that has visited their website or interacted with a different advertisement in the past.

What data does this company collect?

Data Collected
Anonymous: Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Interaction Data , Page Views

Pseudonymous: IP Address (EU PII)

PII: Name , Address, Phone Number, Email Address

Data Sharing
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.

Data Retention
4-5 Years

Data Use
Ad Serving, Ad Targeting, Content Customization

Your choices

We do not have enough information to infer if consumer data is used or collected by this company for interest-based advertising.

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Privacy policy

Privacy policy: https://www.madisonlogic.com/privacy/

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