Reveal the invisible web.
Reveal the invisible web.
Website: http://www.magnetic.com/
About Us: http://www.magnetic.com/who-we-are/
In Their Own Words
"We’ve developed a marketplace for advertisers and publishers to apply search data to all online advertising. Our data marketplace empowers advertisers and publishers to use search data as the key indicator of intent and retarget their campaigns to the most relevant audience online."
Ad exchange
Provider of auction-based marketplace connecting advertisers buying ad space with publishers selling ad inventory. Exchanges typically enable advertisers to work with data aggregators to target their ads.
Data aggregator/supplier
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.
Retargeter
Technology provider enabling advertisers to target an advertisement to a user who has visited their website or interacted with a different advertisement in the past.
Data Collected
Anonymous:
Interaction Data , Page Views
Pseudonymous:
IP Address (EU PII), Search History, Clickstream Data
Data Sharing
Anonymous data is shared with 3rd parties.
Data Retention
Undisclosed
Data Use
Ad Serving,
Ad Targeting,
Analytics Measurement,
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Magnetic
311 W 43rd StreetPrivacy policy: http://www.magnetic.com/privacy/corporate-privacy-policy/
Serving domain(s): domdex.com, qjex.net
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