Owned By: Oracle Corporation
In Their Own Words
"Maxymiser is the global expert in multivariate testing, personalization and optimization solutions. Maxymiser combines online testing and automated personalization into a single platform that empowers marketers to launch comprehensive optimization campaigns on-the-fly without the need for IT resources."
Service or platform providing solutions toward SEO/SEM or website performance, including B2B personalization and search platforms.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains
Pseudonymous: IP Address, Search History, Location Based Data, Clickstream Data, Device ID
PII: Name , Address, Phone Number, Email Address, PII Collected via 3rd Parties, Login, EU- IP Address, EU- Unique Device ID
Sensitive: Financial Information
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
As long as necessary to fulfill a business need or as required by law.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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Global Data Protection Officer
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