Website: http://www.crosschannel.com/
About Us: http://www.crosschannel.com/app/about
In Their Own Words
CrossChannel has been running ROI positive, performance-based mobile advertising campaigns since 2009. We are a nimble team of industry veterans who love working with brands and publishers to optimize and scale campaigns across our world-class mobile advertising platform. Our team and technology equip advertisers to reach their target audience anywhere in the globe and drive results that impact the bottom line.
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Ad Network
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
Demand Side Platform
Technology provider that enables advertisers to buy ad inventory from multiple ad exchanges utilizing multiple data suppliers and auction-based bidding.
Mobile
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
Data Collected
Anonymous:
Ad Views, Analytics, Browser Information, Cookie Data , Interaction Data
Pseudonymous:
IP Address (EU PII), Clickstream Data, Device ID (EU PII)
PII:
Name , Address, Phone Number, Email Address
Data Sharing
Aggregate data is shared with 3rd parties.
Data Retention
Undisclosed
Data Use
Ad Targeting, Analytics/Measurement, Content Customization
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MdotM
1450 Fashion Island BlvdPrivacy policy: http://www.crosschannel.com/app/page/privacy/
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