Owned By: AppNexus
In Their Own Words
"By ingesting user data across devices from a variety of sources, Mediaglu is able to identify a link between uses and their devices. This allows us to exchange learnings about users across devices for targeting, optimization, and attribution."
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.
Anonymous: Ad Views, Browser Information, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views
Pseudonymous: IP Address (EU PII), Clickstream Data, Device ID (EU PII)
Anonymous data is shared with 3rd parties.
Ad Targeting, Analytics/Measurement
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