About Us: http://www.mediamath.com/about/
In Their Own Words
"Our technology and services enable marketers to reach the audiences they want at the scale they need to achieve the outcomes they desire. Since 2007, when we created the first software for real-time media buying, MediaMath's global infrastructure, vast partner network and quantitative approach have delivered transformative results – truly strength in numbers. Today, marketers are adopting our vision. They are engaging in one-to-one conversations with customers and prospects across display, social, mobile and video. And they're focused on real business outcomes rather than user clicks. MediaMath is partnering with the most forward-thinking brands and agencies to accelerate these changes. We build on the leading edge of technology and innovate at scale. We combine an open platform – purpose-built for enterprise marketers and powered by machine learning – with scaled, privileged inventory, exclusive data and industry-leading training and support."
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.
Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.
Demand Side Platform
Technology provider that enables advertisers to buy ad inventory from multiple ad exchanges utilizing multiple data suppliers and auction-based bidding.
Technology provider enabling advertisers to target an advertisement to a user that has visited their website or interacted with a different advertisement in the past.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains
Pseudonymous: IP Address (EU PII), Search History, Device ID (EU PII)
PII: EU- IP Address, EU- Unique Device ID
Aggregate data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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