Owned By: Conversant
In Their Own Words
"Mediaplex provides cross-channel advertising technology solutions and services that enable marketers to achieve one-to-one messaging, greater efficiencies and a competitive edge through insightful reporting and analytics. Our team of industry experts focuses on putting the customer first, providing advanced technology solutions alongside consulting services for the greatest return on their marketing spend."
Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns.
Anonymous: Ad Views, Browser Information, Date/Time, Hardware/Software Type, Interaction Data , Page Views , Serving Domains
Pseudonymous: IP Address (EU PII), Search History, Clickstream Data
Anonymous data is shared with 3rd parties.
Ad Targeting, Content Customization
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