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Website: http://www.conversantmedia.com/mediaplex/

Owned By: Conversant

In Their Own Words

"Mediaplex provides cross-channel advertising technology solutions and services that enable marketers to achieve one-to-one messaging, greater efficiencies and a competitive edge through insightful reporting and analytics. Our team of industry experts focuses on putting the customer first, providing advanced technology solutions alongside consulting services for the greatest return on their marketing spend."

Industry affiliations

What does this company do?

Ad Server
Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns.

What data does this company collect?

Data Collected
Anonymous: Ad Views, Browser Information, Date/Time, Hardware/Software Type, Interaction Data , Page Views , Serving Domains

Pseudonymous: IP Address (EU PII), Search History, Clickstream Data

Data Sharing
Anonymous data is shared with 3rd parties.

Data Retention
18-24 Months

Data Use
Ad Targeting, Content Customization

Your choices

We believe this company facilitates or engages in 3rd party interest-based targeting.

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Privacy policy

Privacy policy: http://www.conversantmedia.com/legal/privacy

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