Owned By: Microsoft Advertising
In Their Own Words
The Bing Network is more than words and links. It’s a trusted friend and connector — a part of your customers’ life. We’re powering the devices, apps and sites that they use every day, meeting them in the moments that matter most. To be this connected, the Bing Network is mobile, global and local. It's personal, predictive and in the moment. It powers millions of connections so you can put your brand where customers are, where relationships are built, where more sales are closed. Discover what makes Bing Network a great place to reach customers and get results
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
Anonymous: Ad Views, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Interaction Data , Page Views
Pseudonymous: IP Address, Search History, Location Based Data, Clickstream Data, Device ID
PII: Login, EU- IP Address, EU- Unique Device ID , Personally Identifiable Information (details undisclosed)
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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