Owned By: Microsoft Advertising
In Their Own Words
"Microsoft Media Network is the advertising network where creativity meets technology to deliver online solutions. It's a premium ad network that offers the reach and high-quality properties you need to meet your campaign objectives."
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains
Pseudonymous: IP Address, Search History, Location Based Data, Clickstream Data, Device ID
PII: Name , Address, Phone Number, Email Address, PII Collected via 3rd Parties, Login, EU- IP Address, EU- Unique Device ID
Sensitive: Financial Information
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization, Cross Device Tracking
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