Owned By: WPP
In Their Own Words
"Millward Brown is one of the world's leading research agencies and is expert in effective advertising, marketing communications, media and brand equity research."
Provider of a suite of solutions concerning marketing integration and targeted campaign analytics or discrete methods to segment and expand consumer bases.
Anonymous: Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Interaction Data , Page Views
Pseudonymous: IP Address, Clickstream Data, Device ID
PII: Name , Email Address, EU- IP Address, EU- Unique Device ID
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
As long as necessary to fulfill a business need or as required by law.
Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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Millward Brown, Inc.
Global Brand Marketing
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