Owned By: Oracle Data Cloud (formerly BlueKai)
In Their Own Words
"Trusted by the ecosystem for more, for longer Be ready for what’s next with the industry’s most exhaustively tested suite of ad and content metrics. With billions of dollars transacted in 2015 on metrics that didn’t exist in 2013, precision and rigor in digital measurement matter more than ever. Over fifty metrics in video and display that pass Media Rating Council scrutiny Campaign, creative, domain, URL, placement, author, and impression transparency No measurement company has held more viewability certifications for longer"
Technology used by advertisers to ensure their ads run on approved sites only and not adjacent to unsavory or blocked content.
Provider or platform offering multi-sourced data analysis for operational/investment growth.
Anonymous: Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Interaction Data
Pseudonymous: IP Address
PII: Name , Address, Phone Number, Email Address, Login, EU- IP Address
Sensitive: Financial Information
PII data is shared with 3rd parties., Sensitive data is shared with 3rd parties., Data is shared with 3rd parties (specifics undisclosed).
Ad Targeting, Content Customization, Optimization
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Moat, Inc.228 Park Ave South
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