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Website: http://www.moat.com/

In Their Own Words

"Trusted by the ecosystem for more, for longer Be ready for what’s next with the industry’s most exhaustively tested suite of ad and content metrics. With billions of dollars transacted in 2015 on metrics that didn’t exist in 2013, precision and rigor in digital measurement matter more than ever. Over fifty metrics in video and display that pass Media Rating Council scrutiny Campaign, creative, domain, URL, placement, author, and impression transparency No measurement company has held more viewability certifications for longer"

Industry affiliations

None

What does this company do?

Ad Verification
Technology used by advertisers to ensure their ads run on approved sites only and not adjacent to unsavory or blocked content.

Business Intelligence
Provider or platform offering multi-sourced data analysis for operational/investment growth.

What data does this company collect?

Data Collected
Anonymous: Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Interaction Data

Pseudonymous: IP Address (EU PII)

PII: Name , Address, Phone Number, Email Address, Login, EU- IP Address

Sensitive: Financial Information

Data Sharing
PII data is shared with 3rd parties., Sensitive data is shared with 3rd parties., Data is shared with 3rd parties (specifics undisclosed).

Data Retention
Undisclosed

Data Use
Ad Targeting, Content Customization, Optimization

Your choices

We believe this company facilitates or engages in 3rd party interest-based targeting.

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Privacy contact

Privacy policy

Privacy policy: http://www.moat.com/pages/privacy

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