About Us: http://www.tune.com/about/
In Their Own Words
"MobileAppTracking (MAT) is one central, unbiased platform for mobile app marketers to attribute app installs, in-app engagement and purchases back to ad partners (such as social networks, publishers and mobile ad networks). By implementing MAT, app developers never have to install another SDK to attribute conversion to new advertising partners. MAT is a preferred measurement partner for Facebook Mobile App Install Ads, and is integrated with over 360 major mobile ad networks and publishers."
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
Anonymous: Browser Information, Date/Time, Hardware/Software Type, Internet Service Provider, Page Views , Serving Domains
Pseudonymous: IP Address (EU PII), Location Based Data, Device ID (EU PII)
PII: Phone Number, Email Address, Login
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties.
As long as necessary to fulfill a business need or as required by law.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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