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Website: https://www.tune.com/

About Us: https://www.tune.com/who-we-are/

In Their Own Words

"MobileAppTracking (MAT) is one central, unbiased platform for mobile app marketers to attribute app installs, in-app engagement and purchases back to ad partners (such as social networks, publishers and mobile ad networks). By implementing MAT, app developers never have to install another SDK to attribute conversion to new advertising partners. MAT is a preferred measurement partner for Facebook Mobile App Install Ads, and is integrated with over 360 major mobile ad networks and publishers."

Industry affiliations

What does this company do?

Analytics Provider
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.

Mobile
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.

What data does this company collect?

Data Collected
Anonymous: Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Internet Service Provider, Page Views

Pseudonymous: IP Address (EU PII), Clickstream Data, Device ID (EU PII)

PII: Name , Address, Phone Number, Email Address, PII Collected via 3rd Parties, EU- IP Address, EU- Unique Device ID

Data Sharing
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.

Data Retention
As long as necessary to fulfill a business need or as required by law.

Data Use
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization

Your choices

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Privacy policy

Privacy policy: http://www.tune.com/mat-privacy-policy/

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