Website: https://mparticle.com/
About Us: https://www.mparticle.com/about-us
In Their Own Words
mParticle is the customer data platform for every screen. Sophisticated marketers at companies like Walmart, Starwood, NBC Universal, Spotify and Airbnb use mParticle to integrate and orchestrate their entire growth stack, enabling them to win in key moments of the customer journey
None
Mobile
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
Data Collected
Anonymous:
Browser Information, Date/Time, Demographic Data, Hardware/Software Type
Pseudonymous:
IP Address, Location Based Data
PII:
Name , Address, Phone Number, Email Address
Data Sharing
Data is shared with 3rd parties (specifics undisclosed).
Data Retention
As long as necessary to fulfill a business need or as required by law.
Data Use
Content Customization, Optimization, Cross Device Tracking
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mParticle, Inc
257 Park Avenue South, Floor 9Privacy policy: https://www.mparticle.com/privacypolicy/
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