Website: http://www.msn.com
About Us: https://www.microsoft.com/en-us/about
Owned By: Microsoft
In Their Own Words
"MSN.com is Microsoft's portal for national news, financial coverage, sports stories, video, health & fitness information, entertainment news & celebrity gossip, green-focused content, career advice, recipes and more."
Ad Network
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
Ad Server
Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns.
Publisher
Web site operator that sells and displays ads.
Data Collected
Anonymous:
Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains
Pseudonymous:
IP Address, Search History, Location Based Data, Clickstream Data, Device ID
PII:
Name , Address, Phone Number, Email Address, PII Collected via 3rd Parties, Login, EU- IP Address, EU- Unique Device ID
Sensitive:
Financial Information, Health Information
Data Sharing
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties., Sensitive data is shared with 3rd parties.
Data Retention
Undisclosed
Data Use
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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Microsoft Privacy
Microsoft Corporation
Privacy policy: https://privacy.microsoft.com/en-us/privacystatement/
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