Owned By: Microsoft
In Their Own Words
"MSN.com is Microsoft's portal for national news, financial coverage, sports stories, video, health & fitness information, entertainment news & celebrity gossip, green-focused content, career advice, recipes and more."
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns.
Web site operator that sells and displays ads.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views
Pseudonymous: IP Address (EU PII), Search History, Location Based Data, Clickstream Data
PII: Name , Address, Phone Number, Email Address, PII Collected via 3rd Parties, Login, EU- IP Address, EU- Unique Device ID
Sensitive: Financial Information, Health Information
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties., Sensitive data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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