About Us: https://www.home.neustar/about-us
In Their Own Words
"... We help marketers promote their businesses and IT and security professionals protect them. As an innovator in real-time technologies, we have the expertise to drive high-volume and high value decision-making. Whether you’re in media and advertising, communications or financial services, retail, you name it, we’re here to help you take fast, informed action—whether it's choosing the best offer to make to a new customer, or recognizing and instantly mitigating a DDoS attack on your Website."
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
Anonymous: Ad Views, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views
Pseudonymous: IP Address, Location Based Data, Clickstream Data, Device ID
PII: Name , Address, Phone Number, Email Address, PII Collected via 3rd Parties, EU- IP Address, EU- Unique Device ID
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
As long as necessary to fulfill a business need or as required by law.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization, Cross Device Tracking
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