About Us: https://www.home.neustar/about-us
Owned By: Neustar
In Their Own Words
"Digital advertising campaigns often rely on “intent”, behavioral, or sometimes demographic data derived from consumer registration. Neustar AdAdvisor Audiences help marketers go beyond the basics, providing targeting data that is verified and constantly corroborated from authoritative sources of consumer identity. The result? More precise targeting across channels and devices. Real World Targeting Data Think about it. Do frequent visits to high-end sports car sites make her “in-the-market” to purchase a $200,000 car? Imagine if you can use verified demographic, geographic and psychographic data to filter out those “auto-enthusiasts” from the actual people your want to target. Neustar AdAdvisor Audiences collects and combines thousands of online and offline consumer attributes via a direct delivery network. This network yields over 80 million linked and interconnected data elements that are verified daily to bring the most accurate and rich data for digital targeting. AdAdvisor Profiles Real people do much more than just surf the web. AdAdvisor Audiences provides you with a number of profiles based on specific audience categories, propensities, values, or behaviors. Here is a sample of the audience profiles you can find in AdAdvisor: apparel, auto, business audiences, computers & electronics, demographics, dining, education, financial, grovery, consumer packaged goods, home & leisure, lifestyles, media, mobile, shopping, and travel."
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.
Provider or platform offering multi-sourced data analysis for operational/investment growth.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Interaction Data , Page Views
Pseudonymous: IP Address (EU PII), Location Based Data, Clickstream Data, Device ID (EU PII)
PII: Name , Address, Phone Number, Email Address, Login, EU- IP Address, EU- Unique Device ID
*Data is collected on behalf of, and owned by, client.
Data is shared with 3rd parties (specifics undisclosed).
Ad Targeting, Analytics/Measurement, Content Customization, Optimization
Your browser is currently blocking 3rd party cookies. Many companies use 3rd party cookies to remember that you have opted out, so you will need to enable them if you want all of the opt-outs on this page to work.
Learn about the Ghostery browser extension that can help protect your privacy settings.
Neustar Privacy21275 Ridgetop Circle
When you opt out of being tracked and/or targeted by this company, an "opt-out cookie" is set in your web browser. The details of this cookie are below. Click here for more information about what this means. *
The data on this page has been collected by Ghostery Enterprise, an independent information and service provider. This page is not supplied, sponsored or endorsed by the subject company.