Website: https://www.nextroll.com/
About Us: https://www.nextroll.com/about
In Their Own Words
“NextRoll, Inc. is a marketing and data technology company on a mission toaccelerate growth for companies, big and small. Since 2007, our technologyhas powered a suite of data-driven marketing solutions and services.NextRoll Platform Services offer marketing-technology-as-a-service forbrands, agencies, marketplaces, publishers and marketing platforms, tocreate more value for their business. Ambitious DTC brands use AdRollproducts to make their display, social, and email advertising work together toaccelerate business growth. RollWorks offers ambitious B2B companies anaccount-based platform to align their marketing and sales teams andconfidently grow revenue. NextRoll empowers over 37,000 customers worldwide to understand, attract and engage buyers, driving growth for theirbusinesses.”
Mobile
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
Retargeter
Technology provider enabling advertisers to target an advertisement to a user that has visited their website or interacted with a different advertisement in the past.
Data Collected
Anonymous:
Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views
Pseudonymous:
IP Address, Search History, Location Based Data, Clickstream Data, Device ID
PII:
Name , Address, Phone Number, Email Address, PII Collected via 3rd Parties, Login, EU- IP Address, EU- Unique Device ID
Sensitive:
Financial Information, Health Information
Data Sharing
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
Data Retention
As long as necessary to fulfill a business need or as required by law.
Data Use
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization, Cross Device Tracking
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Lucid Privacy Group Attention: NextRoll Data Protection Officer
1050 Page StreetPrivacy policy: https://www.nextroll.com/privacy
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