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Website: http://www.nielsen.com/us/en.html

About Us: http://nielsen.com/us/en/about-us.html

Owned By: Nielsen

In Their Own Words

Nielsen is a leading global information and measurement company that enables companies to understand consumers and consumer behavior. Nielsen measures and monitors what consumers watch (programming, advertising) and what consumers buy (categories, brands, products) on a global and local basis. The company has a presence in approximately 100 countries spread across Africa, Asia, Australia, Europe, Middle East, North America, South America and Russia.

Industry affiliations

None

What does this company do?

Advertiser
Company sponsoring advertisements that is ultimately responsible for the message delivered to the consumer.

Analytics Provider
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.

Research Provider
Technology provider or service that collects and analyzes ad campaign and/or website data to inform marketing strategy.

What data does this company collect?

Data Collected
Anonymous: Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Interaction Data , Page Views , Serving Domains

Pseudonymous: IP Address (EU PII)

PII: Name , Address, Phone Number, Email Address, EU- IP Address, EU- Unique Device ID

Data Sharing
Aggregate data is shared with 3rd parties.

Data Retention
As long as necessary to fulfill a business need or as required by law.

Data Use
Analytics/Measurement

Your choices

We do not believe this company facilitates or engages in 3rd party interest-based advertising.

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Privacy contact

Privacy policy

Privacy policy: http://www.nielsen.com/us/en/privacy-policy/website-privacy-policy.html

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