About Us: http://nielsen.com/us/en/about-us.html
Owned By: Nielsen
In Their Own Words
Nielsen is a leading global information and measurement company that enables companies to understand consumers and consumer behavior. Nielsen measures and monitors what consumers watch (programming, advertising) and what consumers buy (categories, brands, products) on a global and local basis. The company has a presence in approximately 100 countries spread across Africa, Asia, Australia, Europe, Middle East, North America, South America and Russia.
Company sponsoring advertisements that is ultimately responsible for the message delivered to the consumer.
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.
Technology provider or service that collects and analyzes ad campaign and/or website data to inform marketing strategy.
Anonymous: Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Interaction Data , Page Views , Serving Domains
Pseudonymous: IP Address (EU PII)
PII: Name , Address, Phone Number, Email Address, EU- IP Address, EU- Unique Device ID
Aggregate data is shared with 3rd parties.
As long as necessary to fulfill a business need or as required by law.
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The Nielsen Company770 Broadway
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