About Us: http://www.nytco.com/what-we-do/
Owned By: The New York Times
In Their Own Words
"The New York Times Company (NYSE: NYT), a leading global, multimedia news and information company...includes The New York Times, the International Herald Tribune, The Boston Globe, NYTimes.com , BostonGlobe.com , Boston.com , About.com and related properties. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment."
A monitoring solution that allows companies to independently manage tags (codes used to deliver content or an ad to a specific webpage), for purposes of consistency and efficiency.
Anonymous: Analytics, Browser Information, Cookie Data , Demographic Data, Hardware/Software Type, Page Views
Pseudonymous: IP Address (EU PII), Location Based Data, Device ID (EU PII)
PII: Name , Address, Phone Number, Email Address, Login, EU- IP Address, EU- Unique Device ID
Sensitive: Financial Information
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties., Sensitive data is shared with 3rd parties.
Ad Targeting, Analytics/Measurement, Content Customization
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