Website: http://www.openx.com/
About Us: http://www.openx.com/about/facts
In Their Own Words
"OpenX is the world's leading independent provider of digital advertising technology that enables businesses to manage and maximize their ad revenue. OpenX products, including OpenX Enterprise and OpenX Market, provide a comprehensive revenue serving platform by combining ad serving with a unique ad exchange."
Ad exchange
An auction-based marketplace connecting advertisers buying ad space with publishers selling ad inventory. Exchange platforms typically enable advertisers to work with data aggregators to target their ads.
Data Collected
Anonymous:
Ad Views, Browser Information, Demographic Data, Internet Service Provider, Page Views , Serving Domains
Pseudonymous:
IP Address (EU PII), Device ID (EU PII)
Data Sharing
Anonymous data is shared with 3rd parties.
Data Retention
Undisclosed
Data Use
Ad Targeting,
Analytics Measurement,
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OpenX
20 E. Del Mar BoulevardPrivacy policy: http://www.openx.com/about/openx-software-privacy-principles
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