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Website: http://www.openx.com/

About Us: http://openx.com/about/

In Their Own Words

"OpenX creates quality programmatic advertising markets that drive superior monetization for publishers and optimal value for brands. As monetization partners to more than 1,200 publishers worldwide, OpenX has the largest knowledge base of publishers needs and trends. Our robust global technology infrastructure that ensures full reliability for all ad formats across all digital environments."

Industry affiliations

What does this company do?

Ad Exchange
An auction-based marketplace connecting advertisers buying ad space with publishers selling ad inventory. Exchange platforms typically enable advertisers to work with data aggregators to target their ads.

Ad Server
Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns.

Supply Side Platform
Technology provider that helps publishers sell ad space through multiple networks and/or exchanges and optimize ad revenue.

What data does this company collect?

Data Collected
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Demographic Data, Interaction Data , Page Views

Pseudonymous: IP Address (EU PII), Location Based Data, Device ID (EU PII)

PII: Name , Address, Email Address, Login, EU- IP Address, EU- Unique Device ID

Sensitive: Financial Information

Data Sharing
Aggregate data is shared with 3rd parties., PII data is shared with 3rd parties., Sensitive data is shared with 3rd parties.

Data Retention
Undisclosed

Data Use
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization

Your choices

We believe this company facilitates or engages in 3rd party interest-based targeting.

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Privacy policy

Privacy policy: http://openx.com/legal/privacypolicy/

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