About Us: https://www.openx.com/company/
In Their Own Words
"OpenX creates quality programmatic advertising markets that drive superior monetization for publishers and optimal value for brands. As monetization partners to more than 1,200 publishers worldwide, OpenX has the largest knowledge base of publishers needs and trends. Our robust global technology infrastructure that ensures full reliability for all ad formats across all digital environments."
An auction-based marketplace connecting advertisers buying ad space with publishers selling ad inventory. Exchange platforms typically enable advertisers to work with data aggregators to target their ads.
Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns.
Supply Side Platform
Technology provider that helps publishers sell ad space through multiple networks and/or exchanges and optimize ad revenue.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Interaction Data , Page Views , Serving Domains
Pseudonymous: IP Address (EU PII), Location Based Data, Clickstream Data, Device ID (EU PII)
PII: Name , Address, Email Address, Login, EU- IP Address, EU- Unique Device ID
Sensitive: Financial Information
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties., Sensitive data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization, Cross Device Tracking
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OpenX Technologies, Inc.
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