About Us: http://www.openx.com/about/facts
In Their Own Words
"OpenX is the world's leading independent provider of digital advertising technology that enables businesses to manage and maximize their ad revenue. OpenX products, including OpenX Enterprise and OpenX Market, provide a comprehensive revenue serving platform by combining ad serving with a unique ad exchange."
An auction-based marketplace connecting advertisers buying ad space with publishers selling ad inventory. Exchange platforms typically enable advertisers to work with data aggregators to target their ads.
Anonymous: Ad Views, Browser Information, Demographic Data, Internet Service Provider, Page Views , Serving Domains
Pseudonymous: IP Address (EU PII), Device ID (EU PII)
Anonymous data is shared with 3rd parties.
Ad Targeting, Analytics Measurement,
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OpenX20 E. Del Mar Boulevard
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