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Website: https://www.optimizely.com/

About Us: https://www.optimizely.com/about/

In Their Own Words

"Optimizely is the world’s leading experience optimization platform, providing website and mobile A/B testing and personalization for the world’s leading brands. The platform’s ease of use and speed of deployment empowers organizations to conceive of and run experiments that help them make better data-inspired decisions. Optimizely meets the diverse needs of thousands of customers worldwide looking to deliver connected experiences to their audiences across channels. To date, those customers have created and delivered more than 30 billion optimized visitor experiences."

Industry affiliations

What does this company do?

Mobile
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.

Optimizer
Provider of analytics technology and services enabling advertisers and publishers to optimize advertising campaigns and/or websites against a multitude of performance metrics.

What data does this company collect?

Data Collected
Anonymous: Analytics, Browser Information, Cookie Data , Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains

Pseudonymous: IP Address, Location Based Data, Clickstream Data, Device ID

PII: Name , Address, Phone Number, Email Address, PII Collected via 3rd Parties, Login, EU- IP Address, EU- Unique Device ID

Sensitive: Financial Information

Data Sharing
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.

Data Retention
As long as necessary to fulfill a business need or as required by law.

Data Use
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization

Your choices

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Privacy contact

• Optimizely, Inc.
  Attn: Privacy Policy

  631 Howard Street
  Suite 100
  San Francisco, CA, 94105
  
  
• Email: legal@optimizely.com
• Privacy contact URL: https://www.optimizely.com/contact/

Privacy policy

Privacy policy: https://www.optimizely.com/privacy/

Opt-out cookies

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Browser cookies

• Name: OptanonConsent
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• Expiration date: 2004-11-08 22:44:00

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