About Us: https://www.outbrain.com/about/company/
In Their Own Words
"Outbrain is a premium discovery platform that helps connect marketers to their target audience through personalized recommendations on the world's leading publishers. We use proprietary interest and behavioral data to capture audience’s attention all the way to inspiring their next action."
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns.
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
A company associated with miscellaneous page elements or tracking scripts; or may not fit our standard list of industry categories.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains
Pseudonymous: IP Address, Location Based Data, Clickstream Data, Device ID
PII: Name , Phone Number, Email Address, PII Collected via 3rd Parties, Login, EU- IP Address, EU- Unique Device ID
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
As long as necessary to fulfill a business need or as required by law.
Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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