About Us: http://www.owneriq.com/about-us
In Their Own Words
ownerIQ digitally connects retailers and brands through the power of second-party data. ownerIQ changes the way retailers, brands and e-commerce websites run their digital advertising campaigns, and reach consumers. This is done by leveraging non-personally identifiable website audience data to help retailers, brands, and advertisers more effectively connect with their core consumers. And in return consumers receive relevant advertising from brands they trust.
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.
Provider of a suite of solutions concerning marketing integration and targeted campaign analytics or discrete methods to segment and expand consumer bases.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Interaction Data , Page Views
Pseudonymous: IP Address, Search History, Device ID
PII: EU- IP Address, EU- Unique Device ID , Personally Identifiable Information (details undisclosed)
Aggregate data is shared with 3rd parties., PII data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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