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Website: https://www.pardot.com/

About Us: https://www.pardot.com/about-pardot/

Owned By: Salesforce

In Their Own Words

"Pardot is a B2B Marketing Automation provider that increases revenue and maximizes efficiency for companies with multi-touch sales cycles. Pardot's lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability."

Industry affiliations

None

What does this company do?

Analytics Provider
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.

Marketing Solutions
Provider of a suite of solutions concerning marketing integration and targeted campaign analytics or discrete methods to segment and expand consumer bases.

What data does this company collect?

Data Collected
Anonymous: Browser Information, Cookie Data , Date/Time, Page Views

Pseudonymous: IP Address, Location Based Data, Device ID

PII: Name , Address, Phone Number, Email Address, PII Collected via 3rd Parties, EU- IP Address

Data Sharing
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.

Data Retention
As long as necessary to fulfill a business need or as required by law.

Data Use
Ad Targeting, Analytics/Measurement, Optimization

Your choices

We believe this company facilitates or engages in 3rd party interest-based targeting.

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Privacy contact

• Salesforce Data Protection Officer

  One Market Street
  Suite 300
  San Francisco, GA, 30326
  
  
• Phone: (404) 492-6845
• Privacy contact URL: http://www.pardot.com/company/contact-us.html

Privacy policy

Privacy policy: https://www.salesforce.com/company/privacy/full_privacy/

Opt-out cookies

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Browser cookies

• Name: _mkto_trk
• Path: /
• Content: id:964-WFU-818&token:_mch-adroll.com-1492416834233-22051
• Expiration date: 1935-12-09 01:30:24

• Name: __adroll
• Path: /
• Content: OPT_OUT
• Expiration date: 1969-12-31 19:00:00

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• Path: /
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