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Website: https://www.peer39.com/

About Us: https://www.peer39.com/product/#about

In Their Own Words

Peer39 invented the category of Pre Bid non-cookie based data starting with Semantic-based contextual categories, then Brand Safety and then Page Quality. Since then it has continued to scale at the pace of RTB, and has brought to market many meaningful data points that advertisers find valuable, and predictable to use to scale their performancecampaigns. For Brands, Advertisers, and Traders looking for performance and scale from their digital media, Peer39 offers the largest and most scaled set of data available from any data provider on the market

Industry affiliations

None

What does this company do?

Advertiser
Company sponsoring advertisements that is ultimately responsible for the message delivered to the consumer.

Data Aggregator/Supplier
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.

What data does this company collect?

Data Collected
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views

Pseudonymous: IP Address, Location Based Data, Clickstream Data, Device ID

PII: Name , Address, Phone Number, Email Address, PII Collected via 3rd Parties, Login, EU- IP Address, EU- Unique Device ID

Data Sharing
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.

Data Retention
As long as necessary to fulfill a business need or as required by law.

Data Use
Ad Serving, Ad Targeting, Analytics/Measurement

Your choices

We believe this company's primary business is in the facilitation or serving of 3rd party interest-based advertising.

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Privacy contact

Privacy policy

Privacy policy: https://www.peer39.com/privacy-policy/

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