Website: https://www.pi-rate.com.au/index.html
Ad Server
Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns.
Agency
Provider of creative and/or media buying services (both audience and data) for advertisers.
Demand Side Platform
Technology provider that enables advertisers to buy ad inventory from multiple ad exchanges utilizing multiple data suppliers and auction-based bidding.
Mobile
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
Data Collected
Anonymous
Pseudonymous
PII
Data Use
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customisation, Cross Device Tracking
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