Website: https://www.placed.com/
About Us: https://www.placed.com/about/about
Owned By: Snap Inc.
In Their Own Words
"Placed provides clients the most complete understanding of what consumers do in the physical world – and turns that information into actionable insights. Placed is the leader in location analytics. By directly measuring locations through smartphones and leveraging big data principles, Placed is able to index the real-world paths and behaviors of consumers."
None
Analytics Provider
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.
Data Collected
Anonymous:
Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains
Pseudonymous:
IP Address, Search History, Location Based Data, Clickstream Data, Device ID
PII:
Name , Address, Phone Number, Email Address, PII Collected via 3rd Parties, EU- IP Address, EU- Unique Device ID
Data Sharing
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
Data Retention
Undisclosed
Data Use
Ad Targeting, Analytics/Measurement
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Placed, Inc.
1501 Fourth AvenuePrivacy policy: https://www.placed.com/privacy-policy
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