Website: http://platform161.com/
In Their Own Words
"Platform 161 is the first independent technology provider that enables online players to easily increase and optimize their ROI in real time across all inventory sources and has fully integrated the main Real Time Bidding platforms."
Ad Network
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.
Mobile
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
Data Collected
Anonymous:
Ad Views, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Page Views
Pseudonymous:
IP Address, Clickstream Data
Data Sharing
Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
Data Retention
Undisclosed
Data Use
Ad Targeting, Analytics/Measurement, Optimization
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Platform161
Attention: Privacy Questions
Privacy policy: http://platform161.com/cookie-and-privacy-policy/
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