About Us: https://platform161.com/about-us/
In Their Own Words
Platform161 (Acquired by Verve in 2020)is a high-end Demand Side Platform (DSP), focussing on creating maximum added value for our clients by customising the platform to their needs. We are based in Amsterdam and service clients around the globe.
Our platform has an extremely effective algorithm that enables advertisers to reach performance goalsbeyond the abilities of standard DSP's The Integrated data management platform (DMP), let's you manage both first party and third party data easily. The audience builder can create audiences on the fly from your own data.
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
Anonymous: Ad Views, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Page Views
Pseudonymous: IP Address, Clickstream Data
Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
Ad Targeting, Analytics/Measurement, Optimization
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