In Their Own Words
"PR Newswire's comprehensive suite of solutions empowers you to engage opportunity everywhere it exists...Our services allow you to target and engage your audiences, deliver your message quickly and accurately, and measure, monitor and analyze it without ever breaking stride."
Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.
Demand Side Platform
Technology provider that enables advertisers to buy ad inventory from multiple ad exchanges utilizing multiple data suppliers and auction-based bidding.
Anonymous: Browser Information, Cookie Data , Details Undisclosed
Pseudonymous: IP Address, Search History
PII: Name , Login
Aggregate data is shared with 3rd parties., Data is shared with 3rd parties (specifics undisclosed).
Ad Targeting, Analytics/Measurement, Content Customization
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Cision US Inc
Legal Dept. (Privacy)
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