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Website: https://www.priceline.com/

In Their Own Words

"Priceline.com makes it easy to find cheap hotels, discount airline tickets and rental car deals, even at the last minute. The Priceline network of sites offers a unique opportunity to capture users in the online buying process."

Industry affiliations

What does this company do?

Advertiser
Company sponsoring advertisements that is ultimately responsible for the message delivered to the consumer.

What data does this company collect?

Data Collected
Anonymous: Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Interaction Data , Page Views

Pseudonymous: IP Address, Search History, Location Based Data, Clickstream Data, Device ID

PII: Name , Address, Phone Number, Email Address, PII Collected via 3rd Parties, Login, EU- IP Address, EU- Unique Device ID

Sensitive: Financial Information

Data Sharing
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties.

Data Retention
As long as necessary to fulfill a business need or as required by law.

Data Use
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization

Your choices

We believe this company facilitates or engages in 3rd party interest-based targeting.

We are not able to locate an opt out for 3rd party OBA.

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Privacy contact

Privacy policy

Privacy policy: https://www.priceline.com/static-pages/privacy-policy.html

Opt-out cookies

When you opt out of being tracked and/or targeted by this company, an "opt-out cookie" is set in your web browser. The details of this cookie are below. Click here for more information about what this means. *

Browser cookies

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Flash cookies/LSOs

No LSO usage.


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