Website: https://www.proclivitysystems.com
In Their Own Words
"Proclivity Media is the market's first digital advertising platform built specifically for retail and commerce brands to unlock their unique data advantage to drive sales and ROI."
Analytics Provider
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.
Demand Side Platform
Technology provider that enables advertisers to buy ad inventory from multiple ad exchanges utilizing multiple data suppliers and auction-based bidding.
Data Collected
Anonymous:
Browser Information, Cookie Data , Date/Time, Demographic Data, Interaction Data , Page Views
Pseudonymous:
IP Address, Location Based Data, Clickstream Data, Device ID
PII:
Name , Address, Phone Number, Email Address, EU- IP Address, EU- Unique Device ID
Data Sharing
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties.
Data Retention
2-3 Years
Data Use
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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Proclivity Systems, Inc.
33 West 17th StreetPrivacy policy: https://www.proclivitysystems.com/privacy-policy.html
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