In Their Own Words
"Pulpo Media...is a technology-enabled marketing services company whose mission is to connect the growing U.S. Hispanic, Latin American, Spanish & Portuguese-language Internet populations worldwide with advertisers who are looking to reach them."
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
Anonymous: Ad Views, Browser Information, Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views
Pseudonymous: IP Address (EU PII), Clickstream Data
PII: Name , Address, Phone Number, Email Address
Ad Targeting, Analytics/Measurement
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