About Us: https://www.pulsepoint.com/about
In Their Own Words
"PulsePoint is the global digital technology company poised at the intersection of audience and content, unlocking true value to advertisers and publishers by breaking down media silos to deliver holistic solutions.
Forged from a successful partnership between CONTEXTWEB and Datran Media, PulsePoint’s unique capabilities include granular audience measurement, advanced multi-channel ad serving and page-level contextualization, along with the ability to create and distribute crowd-sourced content."
An auction-based marketplace connecting advertisers buying ad space with publishers selling ad inventory. Exchange platforms typically enable advertisers to work with data aggregators to target their ads.
Supply Side Platform
Technology provider that helps publishers sell ad space through multiple networks and/or exchanges and optimize ad revenue.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains
Pseudonymous: IP Address (EU PII), Location Based Data, Clickstream Data, Device ID (EU PII)
PII: Name , Address, Phone Number, Email Address, EU- IP Address, EU- Unique Device ID
Sensitive: Health Information
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
As long as necessary to fulfill a business need or as required by law.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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