In Their Own Words
"Programmatic advertising should be flexible, smart, and effective. That means platforms to help automate the process of buying and selling ads, technology to increase accuracy and rich data insights along the way. PulsePoint’s technology platforms are built to do just that. We are a global programmatic technology company redefining digital advertising. Our programmatic platforms distribute welcomed advertising to the right consumers and create real connections across the internet - to make ads matter. Brands turn to PulsePoint to efficiently engage the right audiences at scale while publishers increase yield through actionable insights. Whether you’re a publisher, advertiser or tech partner offering standard ads or branded content, PulsePoint’s programmatic platforms distribute and optimize it all."
An auction-based marketplace connecting advertisers buying ad space with publishers selling ad inventory. Exchange platforms typically enable advertisers to work with data aggregators to target their ads.
Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.
Anonymous: Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Interaction Data , Page Views
Pseudonymous: IP Address (EU PII)
PII: Name , Address, Phone Number, Email Address
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics/Measurement
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