About Us: http://purch.com/about/
In Their Own Words
"Purch is a rapidly growing, constantly evolving digital content and services company that helps millions of people make smarter purchases."
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
Web site operator that sells and displays ads.
Anonymous: Browser Information, Cookie Data , Date/Time, Demographic Data, Page Views
Pseudonymous: IP Address (EU PII), Location Based Data
PII: Name , Address, Phone Number, Email Address
Aggregate data is shared with 3rd parties.
As long as necessary to fulfill a business need or as required by law.
Analytics/Measurement, Content Customization
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