In Their Own Words
"Quantcast measures and organizes the world's audiences in real-time so advertisers can buy, sell and connect with the people who matter most to them. Used by the top 10 media agencies, the world's largest brands and more than half of the top advertising supported publishers, Quantcast connects the planning, buying, and media fulfillment processes, delivering the marketplace's most consistent and accountable audiences."
Provider or platform offering multi-sourced data analysis for operational/investment growth.
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.
Technology provider enabling advertisers to target an advertisement to a user that has visited their website or interacted with a different advertisement in the past.
Anonymous: Browser Information, Date/Time, Demographic Data, Hardware/Software Type, Page Views
Pseudonymous: Search History
Anonymous data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics/Measurement
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