Website: http://www.quantcast.com
About Us: http://www.quantcast.com/about/overview
In Their Own Words
"Quantcast measures and organizes the world's audiences in real-time so advertisers can buy, sell and connect with the people who matter most to them. Used by the top 10 media agencies, the world's largest brands and more than half of the top advertising supported publishers, Quantcast connects the planning, buying, and media fulfillment processes, delivering the marketplace's most consistent and accountable audiences."
Data management platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also often used to manage users' privacy preferences.
Data Collected
Anonymous:
Browser Information, Date/Time, Demographic Data, Hardware/Software Type, Page Views
Pseudonymous:
Search History
Data Sharing
Anonymous data is shared with 3rd parties.
Data Retention
12-18 Months
Data Use
Ad Serving,
Ad Targeting,
Analytics Measurement,
This company provides a cookie based opt-out. An "opt-out cookie" is set by the browser. This provides a request that ads should not be customized through your web browsing activities and preferences. You will continue to receive ads but this company will not use this information to select behavioral ads you see online. You must opt-out again if cookies are deleted and required for each browser type and new computer. Third party cookies must be accepted for opt-out to work.
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Quantcast
Attn: Legal Department
Privacy policy: http://www.quantcast.com/how-we-do-it/consumer-choice/privacy-policy/
Serving domain(s): quantserve.com, quantcast.com
When you opt out of being tracked and/or targeted by this company, an "opt-out cookie" is set in your web browser. The details of this cookie are below. Click here for more information about what this means. *
*Certain companies include their opt-out links on trade association sites or other membership organization sites. These sites may trigger the writing of additional cookies when an opt-out request is received, including cookies that are written by other companies.
The data on this page has been collected by Evidon, an independent information and service provider. This page is not supplied, sponsored or endorsed by the subject company.