About Us: https://www.quantcast.com/about-us/
In Their Own Words
"Quantcast helps create a more personalized digital world. We have built one of the world’s most sophisticated data-intelligence platforms, using big data and machine learning to solve the biggest challenges in marketing and create more rewarding experiences across the digital landscape. Publishers use our insights to better understand audiences and how content resonates with consumers they want to attract and retain. Marketers utilize our understanding of online behavior and our predictive advertising capabilities to reach the customers most likely to engage with their messages. Consumers see the results of our work in relevant stories and advertisements that create a personalized experience across all of their devices."
Provider or platform offering multi-sourced data analysis for operational/investment growth.
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.
Technology provider enabling advertisers to target an advertisement to a user that has visited their website or interacted with a different advertisement in the past.
Anonymous: Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Page Views
Pseudonymous: IP Address (EU PII), Search History, Location Based Data, Device ID (EU PII)
PII: Name , Address, Phone Number, Email Address, EU- IP Address, EU- Unique Device ID
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics/Measurement
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