In Their Own Words
"Quantcast measures and organizes the world's audiences in real-time so advertisers can buy, sell and connect with the people who matter most to them. Used by the top 10 media agencies, the world's largest brands and more than half of the top advertising supported publishers, Quantcast connects the planning, buying, and media fulfillment processes, delivering the marketplace's most consistent and accountable audiences."
Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.
Anonymous: Browser Information, Date/Time, Demographic Data, Hardware/Software Type, Page Views
Pseudonymous: Search History
Anonymous data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics/Measurement
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