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Website: http://www.quantcast.com

In Their Own Words

"Quantcast measures and organizes the world's audiences in real-time so advertisers can buy, sell and connect with the people who matter most to them. Used by the top 10 media agencies, the world's largest brands and more than half of the top advertising supported publishers, Quantcast connects the planning, buying, and media fulfillment processes, delivering the marketplace's most consistent and accountable audiences."

Industry affiliations

What does this company do?

Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.

What data does this company collect?

Data Collected
Anonymous: Browser Information, Date/Time, Demographic Data, Hardware/Software Type, Page Views

Pseudonymous: Search History

Data Sharing
Anonymous data is shared with 3rd parties.

Data Retention
12-18 Months

Data Use
Ad Serving, Ad Targeting, Analytics/Measurement

Your choices

We believe this company facilitates or engages in 3rd party interest-based targeting.

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Privacy contact

Privacy policy

Privacy policy: http://www.quantcast.com/how-we-do-it/consumer-choice/privacy-policy/

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Flash cookies/LSOs

No LSO usage.


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