About Us: https://radiumone.com/about/
In Their Own Words
"RADIUMONE IS A GLOBAL PROGRAMMATIC AD BUYING PLATFORM Not all programmatic marketing companies perform like RadiumOne. We build media buying software that automates media buying, making big data actionable for brand marketers. RadiumOne uses programmatic advertising to connect brands to their next customers by incorporating valuable first-party data about behaviors, actions and interests demonstrated by consumers across web and mobile touch points. Headquartered in San Francisco, RadiumOne has offices across North America, Europe and Asia-Pacific. Read more at https://radiumone.com/about/#ei8SGJo2e7YC5eFj.99"
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.
Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.
Demand Side Platform
Technology provider that enables advertisers to buy ad inventory from multiple ad exchanges utilizing multiple data suppliers and auction-based bidding.
Concerns web-based networking, user-generated content and online services or platforms that focus on representing connections among users.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Page Views
Pseudonymous: IP Address (EU PII), Search History, Location Based Data
PII: EU- IP Address
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics/Measurement
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