About Us: https://radiumone.com/company/
In Their Own Words
RadiumOne is the only data-driven marketing company that connects the dots between brands’ paid, earned, shared and owned assets to find and connect with high-value consumers. Through our ability to see the strongest signals of consumer intent and predict where consumers are on their journeys, we can build customized campaign strategies specific to your brand. RadiumOne delivers digital campaigns that are measured against real business outcomes.
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.
Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.
Demand Side Platform
Technology provider that enables advertisers to buy ad inventory from multiple ad exchanges utilizing multiple data suppliers and auction-based bidding.
Concerns web-based networking, user-generated content and online services or platforms that focus on representing connections among users.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Page Views
Pseudonymous: IP Address (EU PII), Search History, Location Based Data, Device ID (EU PII)
PII: EU- IP Address
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties.
As long as necessary to fulfill a business need or as required by law.
Ad Serving, Ad Targeting, Analytics/Measurement
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