About Us: https://www.resonate.com/about/
In Their Own Words
"Our Mission: More Relevant Marketing—Better Results In a perfect world, consumers would only receive marketing messages that matter to them. They’d be more receptive—and happier. And organizations spending marketing and communications dollars would be ecstatic about making investments that perform better and reducing wasted spending. Our unique Intelligence-to-Activation platform has helped hundreds of organizations work towards that perfect world by enabling them to more fully understand, segment and activate their audiences based on the underlying attributes that drive why they decide to take — or not take — certain actions."
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns.
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Page Views
Pseudonymous: IP Address, Location Based Data
PII: Name , Address, Phone Number, Email Address, PII Collected via 3rd Parties, Login, EU- IP Address
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
Over 5 Years
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization
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