Owned By: Oracle Corporation
In Their Own Words
"Responsys helps companies execute highly effective marketing campaigns across key interactive channels — email, mobile, social, and the web. With Responsys solutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programs that are designed to grow revenue, increase marketing efficiency, and strengthen customer loyalty."
Provider of creative and/or media buying services (both audience and data) for advertisers.
Provider of a suite of solutions concerning marketing integration and targeted campaign analytics or discrete methods to segment and expand consumer bases.
Anonymous: Browser Information, Date/Time, Interaction Data , Page Views
Pseudonymous: IP Address
Aggregate data is shared with 3rd parties.
As long as necessary to fulfill a business need or as required by law.
Ad Targeting, Analytics/Measurement, Content Customization
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Responsys, Inc.1100 Grundy Lane
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