Owned By: Yahoo!
In Their Own Words
"The sites and apps you use work with online advertising companies to provide you with advertising that is as relevant and useful as possible. Personalization may be informed by various factors such as the content of the site or app you are using, information you provide, historical searches you conduct, what your friends or contacts recommend to you, apps on your device, or based on your other interests. Read about Yahoo's privacy and advertising practices to learn more about how Yahoo selects the ads you see."
An auction-based marketplace connecting advertisers buying ad space with publishers selling ad inventory. Exchange platforms typically enable advertisers to work with data aggregators to target their ads.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains
Pseudonymous: IP Address (EU PII), Search History, Location Based Data, Device ID (EU PII)
PII: Name , Address, Phone Number, Email Address, Login, EU- IP Address, EU- Unique Device ID
Sensitive: Financial Information, Social Security Number/Tax ID
PII data is shared with 3rd parties., Data is shared with 3rd parties (specifics undisclosed).
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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Right Media, LLC
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