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Website: https://advertising.yahoo.com/

About Us: https://policies.yahoo.com/us/en/yahoo/privacy/adinfo/index.htm

Owned By: Yahoo!

In Their Own Words

"The sites and apps you use work with online advertising companies to provide you with advertising that is as relevant and useful as possible. Personalization may be informed by various factors such as the content of the site or app you are using, information you provide, historical searches you conduct, what your friends or contacts recommend to you, apps on your device, or based on your other interests. Read about Yahoo's privacy and advertising practices to learn more about how Yahoo selects the ads you see."

Industry affiliations

What does this company do?

Ad Exchange
An auction-based marketplace connecting advertisers buying ad space with publishers selling ad inventory. Exchange platforms typically enable advertisers to work with data aggregators to target their ads.

What data does this company collect?

Data Collected
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains

Pseudonymous: IP Address (EU PII), Search History, Location Based Data, Device ID (EU PII)

PII: Name , Address, Phone Number, Email Address, Login, EU- IP Address, EU- Unique Device ID

Sensitive: Financial Information, Social Security Number/Tax ID

Data Sharing
PII data is shared with 3rd parties., Data is shared with 3rd parties (specifics undisclosed).

Data Retention
12-18 Months

Data Use
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization

Your choices

We believe this company facilitates or engages in 3rd party interest-based targeting.

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Privacy contact

Privacy policy

Privacy policy: https://policies.yahoo.com/us/en/yahoo/privacy/index.htm

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